Sydney, NSW (PRWEB) March 21, 2013

When launching an online business, owners must be constantly on their toes not only with regard to competition but also with algorithm changes from search engines which may affect their online visibility.

In the past few days, the online world has been abuzz over possible new Panda and Penguin updates from search engine giant Google, with Webspam team head Matt Cutts hinting at a big redesign in their algorithm waiting in the wings.

Previous algorithm updates have emphasized that when it comes to better search page rankings, there are no shortcuts. For many business owners, particularly those who are building a site from scratch instead of buying established websites for sale, this means that the use of cheap backlinks, automated tools and the over-manipulation of backlinks can lead to penalty slaps. Conversely, constantly adding fresh, relevant and helpful content as well as participating in forums and industry blogs, making worthwhile comments on other people’s blogs, and submitting guest content can help improve a website’s online visibility.

The common pitfalls that lead to penalty slaps are often resorted to by business owners who are overzealous in promoting their new websites. Typically, owners of new websites resort to dubious or outdated schemes of promoting their websites. In light of the algorithm changes, this can mean a waste of time, money and effort, all of which could have been otherwise allocated to more worthwhile endeavors (like the creation of quality content).

This is where established websites from premium and reputable sellers like give businesses the clear advantage. By purchasing a website from this company instead of building one from the ground up, business owners do not have to worry about website authority, backlinks, page rank and indexed pages with original content as domains sold in the virtual real estate website have all of these. With more than half of the essential work done, the new owners of the website can focus their attention on customizing it, adding new content and promoting it.

Websites up for grabs from are categorized into Arts and Entertainment, Automotive, Business, Computer and Technology, Finance/Legal, Food and Drink, Home and Family, Health and Fitness, Internet Marketing, Real Estate, Reference/Education, Self-Improvement/Relationship, Shopping and Travel, and Sports. In addition to these, there are a few brandable websites which are up to 15 years of age, all with original content. owner and SuperFastBusiness CEO James Schramko has acquired these websites over the years from bundled sales, auctions and closed sales. To date, there are more than 1,000 websites available for purchase, and 248 of these are priced between $ 19 and $ 99 while 867 domains are priced between $ 159 and $ 9,999.