Do you have a video marketing strategy in place?
For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. … When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
1.Why You Should Be Marketing On YouTube
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider.
2. Video is dominating the world of marketing
Second is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
3. YouTube also has an enormous and very diverse audience,
which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!),
4 .YouTube: Unlike Any Other Social Channels
In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for the purpose of this argument, it will work for now). It’s about actually socializing. You’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
5. People are most likely to find your videos on YouTube
The by searching for them, or when viewing other relevant content. On most social media sites (Pinterest being the exception) they’ll see you from ads, if they’re following you, or from engagement of a friend on your content.
6. YouTube is localized in over 70 countries and is available in 76 languages. It’s huge on mobile –
more than 50% of YouTube views are via mobile phones. The earning potential is enormous. Recent statistics show that every year, there’s been a 50% increase in the channels earning 6 figures annually.
7. Results are immediate and measurable
A simple visit to your channel will reveal how your videos are performing. You can also use analytics tools to gauge the effect of your video advertising efforts.
When visitors come to your channel, they can access your video content and link back to your websites. They can also access any content you ‘follow’ – or even content about your business that’s shared on other channels.
9. 6 Out Of 10 People Prefer Online Video Platforms To Live TV
Who thought anything could of beat TV?
I remember those days when there was only 4 channels, then they introduced channel 5. Now YouTube, a website has over taken TV, this is amazing.
Imagine if I told you that you could have your own TV channel for free, you would jump at it right?
Well, you can’t have a TV channel, but you can have something better, something that will grow and grow, and is free to join. YouTube is a free platform that you can launch your own channel. And if you are in business for the long run, you need to start a channel and you need to start it now.
10. By 2019, 80% Of The World’s Consumer Internet Traffic Will Be Consuming Video
Only a couple of years from now, 80% of traffic will be consuming video and taking action based on information presented within the videos.
The power of videos are huge. You create it once and reap the rewards days, weeks, months and even years after.
The lifeblood of any business is targeted traffic, and what better traffic is there, than someone watching your video and visiting your site.