'Kids' are driving corporate social media
When looking to hire for social media jobs, 91 percent of employers said they looked for candidates with one to five years' experience. That's either a recognition that young “digital natives” really do excel in the social media world; a case of …
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The Overlooked: Social Media Marketing For Senior Citizens
Not only does this age group have 47x the net worth of households headed by those 35 and older (according to AdAge), but they are now the fastest growing users of social media. These days, they don't just have an email account, but they are searching …
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